Discover Downtown Passport
Expiration: 365 days after purchase
Discover Downtown Santa Rosa! With deals, discounts and opportunities to explore, the Discover Downtown passport will introduce you to new businesses and give you something fresh to love at your old favorites. Shop at locally owned retailers, try delicious dishes at a wide variety of restaurants, see a show at a new venue, pamper yourself or even try out a new workspace. There’s something for everyone in Downtown Santa Rosa and the Discover Downtown Passport is here to guide you.
Included Venues

See locations on an interactive map.
WELCOME TO AUSIELLO’S 5TH STREET BAR & GRILL “WHERE EVERYONE KNOWS YOUR GAME.”
Always lively with the roar of Bay Area sports’ fans and Bloody Mary connoisseurs alike, we welcome you to come as you are. We pride ourselves on being your neighborhood Bar and Grill, whether one desires a charbroiled bite to eat, an ice cold beer to sip, or a risible story about the way things were and the way things ought to be from our dad, Armand Ausiello. He’ll tell you himself that the worst thing about Ausiello’s is “that it’s open to the public!” because when you’re here, you’re family!
Closest Garage (First hour Free Parking):
5th Street Garage
What's Included
- $ 3.00 Off Any Cocktail From House Cocktail List
Closest Garage (First hour Free Parking):
3rd Street Garage
What's Included
- 30% Off Any One Book
Barrel Proof Lounge is the home for all of your Downtown Santa Rosa entertainment. Stand-up comedy, live music, karaoke, trivia & more!
What's Included
- Buy One Ticket To Headline Comedy Show , Get One Ticket To Headline Comedy Show Free
Closest Garage (First hour Free Parking):
3rd Street Garage
What's Included
- $2 Off Craft Beers And $2 Off Belgian Style Fat Fries
the California luggage family of stores originated in San Francisco in 1915, and has been located in the heart of the northern California wine country in downtown Santa rosa, California since 1980. California luggage has always been committed to offering a great selection of merchandise at extremely competitive prices, with an emphasis on the highest level of customer service.
Closest Garage (First hour Free Parking):
3rd Street Garage
What's Included
- 20% Off Passport Discount
A cozy Taproom in the heart of Downtown Santa Rosa featuring house made Craft Beer and a Vintage environment. We host events regularly and welcome kids and dogs. We have Snacks and Non-Alcoholic options, but you are welcome and encouraged to bring in outside food.
Closest Garage (First hour Free Parking):
7th Street Garage
What's Included
- Buy One Beer Or Beverage, Get One Beer Or Beverage Free
What's Included
- Enjoy 25% Off Your 1st Month
Come discover Corrick's Stationery, Gallery & Gifts! We're a local, family-owned stationery and gift business, serving Sonoma County since 1915. (Yeah, we've seen a few changes in that time...) We have a huge range of merchandise, from fine gifts, fun toys & office supplies, to works by Sonoma County Artists & personalized stationery and invitations. Come explore at Corrick's!
Closest Garage (First hour Free Parking):
3rd Street Garage
What's Included
- 10% Off Our ALL NEW Clothing Lines
Closest Garage (First hour Free Parking):
3rd Street Garage
What's Included
- 20% Off Full Price Items
Join our Free Loyalty Program and receive a Birthday offer.
Visit us for $5 Happy Hour 3-6PM Daily.
Closest Garage (First hour Free Parking):
5th Street / 3rd Street
What's Included
- 1 Free Oder Of Plantain Chips W Dipping Sauce With The Purchase Of An Entree.
What's Included
- 10% Off Your Order
What's Included
- $70 Off One Month Of Team Training
Flagship Taproom is a friendly local gathering place for people to watch the game, enjoy 30+ Craft Beer Taps as well as Wine/Cider/etc. We have fresh BBQ daily and make awesome Sandwiches, Pizzas, and shareable Appetizer Plates. Almost every night of the week we have an event, whether it's Live Music, Trivia, Bingo, Brewery Tap Takeovers, etc. We welcome all ages, families, locals and tourists to come spend some time at Flagship!
What's Included
- Buy One Food Item, Get One Food Item Free
What's Included
- $5 Off A Custom Blend With A $50 Purchase
Hair salon for children and families
Closest Garage (First hour Free Parking):
5th Street Garage
What's Included
- 10% Off Kids Haircut
Mark Allen Jewelers was established in the heart of beautiful Downtown Santa Rosa in 1990 by owner Mark Allen. Mark, a second-generation jeweler, grew up in the jewelry business and has well over 40 years experience in fine jewelry and diamonds. In 2005 Mark brought in the third generation of family jewelers when his son Nate began working in the store.
Known for their outstanding customer service, Mark Allen Jewelers has become one of Northern California’s premier jewelry retailers. Specializing in bridal jewelry, we have hundreds of engagement rings and wedding rings to choose from as well as an extensive collection of loose natural and lab grown diamonds certified by GIA. If it’s a piece of fashion jewelry wedding rings or fine jewelry you’re looking for, we have a large selection of both unique and classic styles featuring both diamonds and colored gemstones.
Closest Garage (First hour Free Parking):
3rd Street Garage
What's Included
- Free Gift Wrap With Purchase Of Any Item
Closest Garage (First hour Free Parking):
5th Street Garage / 3rd Street Garage
What's Included
- 10% Off Your Order
Miso Good Ramen serves authentic Japanese Ramen and creative gluten-free Sushi and Sashimi dishes. Come and join us in Downtown Santa Rosa.
Closest Garage (First hour Free Parking):
3rd Street Garage
What's Included
- $1 Off Any Ramen Bowl
Noble folk ice cream and pie bar offers seasonal pie menus and desserts made from scratch daily. Noble folk creates unique and fresh ice creams and sorbets made at their Healdsburg location on the Healdsburg plaza. Noble folk is an LGBTQ+ and POC owned and operated business here in Sonoma County since 2010.
Closest Garage (First hour Free Parking):
3rd Street Garage
What's Included
- 20% Off Noble Folk Santa Rosa Spring Promo
- Free Scoop Of Ice Cream With Purchase Of Slice Of Pie
Passions for Hair is a rare find with the utmost values in personal services located in the heart of downtown Santa Rosa. Our staff is among the most respected professionals in Sonoma County, attending to your individual hair and body care needs. We also cater to wedding parties, special occasions and out of town guests. A state licensed professional can be reserved for out call services, by appointment only; a minimum service and driving fee will apply. Come and enjoy the difference a friendly staff and comfortable environment can make. Enjoy our complementary refreshments including a self-service beverage center when you visit.
We would like to offer this service to new and existing clients for a one time per year discount experience.
Closest Garage (First hour Free Parking):
3rd Street Garage
What's Included
- 20% Off Haircut And/Or Highlight Service
Closest Garage (First hour Free Parking):
3rd Street Garage
What's Included
- Free Truffle Fry With Every Cocktail Flight Purchase
Movie Theatre
Closest Garage (First hour Free Parking):
1st Street Garage
What's Included
- Free Small Popcorn With Purchase Of Any Drink
Steinhouse is the premier shop for Belgian chocolates & European foods in beautiful downtown Santa Rosa. We also have locally made products including raw honey, olive oils, jams, chocolate popcorn, and more!
You will also find unique collectibles including steins and signs. Everything you need to decorate your man or woman cave!
Closest Garage (First hour Free Parking):
5th Street Garage
What's Included
- Free Tastings
What's Included
- $25 Off Skin Care By Alison - $25 Off Any Facial Service
What's Included
- 10% Off Anything In The Store
Adding to the city's vitality and livability, The California is a new arts and entertainment venue in the heart of downtown Santa Rosa.
Closest Garage (First hour Free Parking):
7th Street Garage
What's Included
- 10% Off Event Tickets
The Lost Church Santa Rosa is an intimate home for live performance in the North Bay. Our 75 seat theater hosts music, comedy, spoken word, magic, theater, and more!
Closest Garage (First hour Free Parking):
7th Street Garage
What's Included
- Free One Drink With Purchase Of Ticket
The Naked Pig Cafe is a unique restaurant and shop pioneering sustainable food practices and welcoming a diverse crowd of all ages and cultures to experience beautiful food and space. Chef & owner Dalia Martinez cooks with seasonal produce only and sources directly from local farmers, she also features wild foraged items and in house preserves on the menu. She pours her heart into every detail of her business because it is her living breathing art piece, it is her livelihood and it is her way to give her best to the world. Come for Brunch Fridays 10am-2pm Saturdays & Sundays 9am-2pm. TheNakedPigCafe.com
Closest Garage (First hour Free Parking):
5th Street Garage
What's Included
- 20% Off Entire Menu At The Naked Pig Cafe
The Store Next Door is a fabulous gift store that is locally minded. It's the perfect place to find a gift for your friend, neighbor or loved one. We have beautiful things of all types for that birthday, housewarming, hostess gift, bridal shower, whatever! We can also take treasures that you find in our store and make a beautiful gift bin wrapped with ribbon all ready to give.
Closest Garage (First hour Free Parking):
3rd Street Garage
What's Included
- Free Bath Bomb With Purchase Of $25 Or More
Treehorn Books offers new, used, out-of-print, rare and collectable books at discount prices. We have a vast inventory and have books organized in over 100 different subjects.
Closest Garage (First hour Free Parking):
3rd Street Garage
What's Included
- 10% Off Used Books
Closest Garage (First hour Free Parking):
5th Street Garage
What's Included
- 20% Off Any Hair Service
Warike was born in the search for the perfect pairing between the Peruvian cuisine and the best product obtained in the Californian waters. Following the philosophy of our executive chef, which is to stay loyal to the concept of the true cevicheria and Peruvian restaurants, these dishes are characterized by their abundance and their traditional presence. A delight for all senses of those with an exquisite palate, Warike is now your favorite treasure.
Closest Garage (First hour Free Parking):
3rd Street Garage
What's Included
- 20% Off Tallarines A La Huancaina
- 20% Off Tallarines Verdes
Closest Garage (First hour Free Parking):
D Street Garage / 3rd Street Garage
What's Included
- Free Flatbread Pizza With Purchase In The Wine Bar