Festivities on Fourth

Expiration: Dec 31st 2024

The Festivities on Fourth Passport is your FREE guide to holiday fun in the heart of Santa Rosa! With this passport, you can experience all the magical activities, from Skating on the Square to photos with Santa and festive horse carriage rides. The best part? Every check-in at these events earns you points toward an exclusive holiday gift. Whether you're looking for family fun, seasonal shopping, or a winter adventure, the passport gives you access to it all—plus rewards. Get yours and make the most of this holiday season!


Included Venues

See locations on an interactive map.

4th Street cellars
Beer Baron Bar & Kitchen
Beer Baron Bar & Kitchen is located in Downtown Santa Rosa, off 4th Street. We are a Bar & Kitchen focusing on craft beer and cocktails, excellent food, live music, and great company. Whatever it is you’re looking for, The Beer Baron has you covered.

Closest Garage (First hour Free Parking):
3rd Street Garage
Belly Left Coast Kitchen & Taproom
Best Collateral
California Luggage Co

the California luggage family of stores originated in San Francisco in 1915, and has been located in the heart of the northern California wine country in downtown Santa rosa, California since 1980. California luggage has always been committed to offering a great selection of merchandise at extremely competitive prices, with an emphasis on the highest level of customer service.


Closest Garage (First hour Free Parking):
3rd Street Garage
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California Welcome Center - Santa Rosa
Once you've earned 400 points on your passport, bring it to the California Welcome Center at 9 4th Street and speak with a staff member to start your prize redemption process.
Cast Away Yarn Shop
Chevys
Corrick's Stationery, Gallery & Gifts

Come discover Corrick's Stationery, Gallery & Gifts! We're a local, family-owned stationery and gift business, serving Sonoma County since 1915. (Yeah, we've seen a few changes in that time...) We have a huge range of merchandise, from fine gifts, fun toys & office supplies, to works by Sonoma County Artists & personalized stationery and invitations. Come explore at Corrick's!


Closest Garage (First hour Free Parking):
3rd Street Garage
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ER Sawyer Jewelers
Flamingo Resort & Spa
Celebrate the most magical time of the year with us at the Fa-la-la-mingo! Our iconic resort has been transformed into a tropical winter wonderland full of retro tiki holiday decor, including a ratten sleigh pulled by flamingos and custom wreaths & garlands.
Goblin Bros. Games & Gear
Hillside Inn
Historic Railroad Square
Celebrate the holidays in railroad square with free holiday carriage rides, live music and family friendly activities. (Carriage rides are weather permitting.)
Hyatt Regency Sonoma Wine Country
Hyatt Regency Sonoma is the ideal destination for any occasion. Our spacious rooms and elegant suites are complemented by stunning indoor and outdoor event venues. Situated in Historic Railroad Square and just a short stroll from downtown Santa Rosa, we’re close to the best dining, shopping, and museums. Plus, with easy access to hundreds of Sonoma County’s renowned wineries, there’s no better place to experience it all. Visit us at Hyatt Regency Sonoma today.

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Jeffrey's Hillside Cafe
Johnny Doughnuts
Nothing is better than a doughnut with a hot cup of coffee. Celebrate the season with a hot cuppa on Fourth Street.
La Rosa | Tequileria & Grille
Lavish
Mac's
Marla SR Bakery and Cafe
Noble Folk Ice Cream & Pie Bar

Noble folk ice cream and pie bar offers seasonal pie menus and desserts made from scratch daily. Noble folk creates unique and fresh ice creams and sorbets made at their Healdsburg location on the Healdsburg plaza. Noble folk is an LGBTQ+ and POC owned and operated business here in Sonoma County since 2010.


Closest Garage (First hour Free Parking):
3rd Street Garage
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Old Courthouse Square
Experience the magic of the season at winter Lights Skating on the Square right in the heart of Downtown Santa Rosa!
Old Town Furniture
Omelette Express
Perch + Plow
Overlooking the historic Courthouse Square in Downtown Santa Rosa, Perch + Plow serves an ever-evolving menu of modern food and cocktails using the abundance of local ingredients Sonoma County has to offer. From Baked Brie and Beef Carpaccio to Hanger Steak and House Burgers, all your elegant food needs will be satisfied. We are proud to offer an ever changing menu featuring seasonal specials. Come join us for dinner & drinks, and at our stocked bar for happy hour, cocktails, or our incredible weekend brunch. To make a reservation call or visit our main website.

Closest Garage (First hour Free Parking):
3rd Street Garage
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Russian River Brewing Company

NOTE: You may choose one Russian River location to visit - once you complete check-in at one, the other will disappear from the list!


Russian River Brewing Company is celebrating 20 years in Downtown Santa Rosa in 2024! Our comfortable and family friendly brewpub features up to 20 beers on tap and bottles, cans and growlers to go. While best known for our flagship Double IPA, Pliny the Elder, and it's offspring, Pliny the Younger, we make many other tasty brews and have some of the best pizza in town!

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Santa Rosa Plaza
It’s the most wonderful time of the year! Santa will be at the Santa Rosa Plaza November 15th - December 24th. Enter the set for free and let him know what you want for Christmas. Want to capture the moment? Smile with Santa and purchase a photo package to cherish the moment. Reservations are not required for photos but are strongly encouraged.
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Sole Desire Shoes
Sonoma Clean Power Customer Center
Steinhouse
The Batcave Comics and Toys
The Dance Center
The Store Next Door

The Store Next Door is a fabulous gift store that is locally minded. It's the perfect place to find a gift for your friend, neighbor or loved one. We have beautiful things of all types for that birthday, housewarming, hostess gift, bridal shower, whatever! We can also take treasures that you find in our store and make a beautiful gift bin wrapped with ribbon all ready to give.


Closest Garage (First hour Free Parking):
3rd Street Garage
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Whistlestop Antiques